Özdemir Ateş
CEO AND CPO
He runs product. Seventeen years in electronics retail taught him where a working day actually goes: Media Markt, then Samsung, where he led regional sales and ran the nationwide training platform. Then he founded his own company, and this time the paperwork was his. Fizzy and Baslic are the two halves of that day, the counter and the ledger, and he decides what each builds next.